Every piece, with the weight and the making.
A collection that carries carat, metal and craft time on each piece, photographed properly and priced honestly — built in about thirty seconds.
See it live: Velvet Crown
Velvet Crown is drawn in the Editorial style with an elegant typeface and a great deal of space. Each piece is a content type with its own detail page, the specification names the metal and the weight rather than gesturing at quality, and the enquiry arrives already naming the piece somebody is asking about.
Built for jewellery
Every one of these is a module on the demo above — not a roadmap item.
Piece by piece
A detail page each, with metal, weight, stone and making time.
Collections
Grouped the way you actually group them, edited from the dashboard.
Photographed properly
A full-screen viewer, because this is a category people zoom into.
Piece enquiries
An enquiry that reaches you naming the ring, not just the shop.
The commission stops being a series of phone calls
A bespoke piece takes weeks, and in a typical workshop the client hears about it three times: when they order, when something is delayed, and when it is ready. In between they are wondering, and the only way to find out is to ring and interrupt whoever is at the bench. On BrandRafter the client signs in and sees the commission at the stage it is genuinely at — design approved, in the workshop, hallmarked, ready. They approve a design where the approval is recorded, pay a part now and the balance later through your own account, and keep the certificates somewhere they will still be in five years. An illustrative scenario. The stages are yours to name, and the portal is included from Business up.
Retail counter and wholesale, on one site
Walk-in customers and trade buyers, each on their own prices.
Customer & trade portal
Retail customers and trade buyers sign in on your own site, and each sees the prices that apply to them.
Quotations
Rates move daily. Quote a piece, have it accepted, and the order is raised at the figure you quoted rather than today’s.
Piece-level stock
Track individual pieces, reserved the moment one is ordered, so the same item is never promised twice.
Billing & advances
GST invoices, advances against custom orders, and part-payments tracked until the balance is settled.
Included on Business and Enterprise
CRM and the customer portal come with the Business and Enterprise plans — there is nothing extra to buy and nothing to install. Start with the website on any plan, and turn the rest on when you are ready to run the business from it. Everything above is one system: the same login, the same dashboard, the same monthly price.
Most of your site is written before you open the builder
RafterAI reads the few lines you write about your jewellery & fine goods business and builds the whole thing — pages, layout, colours, copy and SEO. Included on every plan.
Built in seconds
Pages, module layout, brand colours and page-level SEO, chosen for your trade and written for your business. You start editing a finished site, not an empty canvas.
Every product described
Upload your catalogue and every item gets a real four-sentence description built from the specifications you entered — never a blank space or a “contact us for details”.
Nothing invented
No certification you do not hold, no year you did not trade, no customer count you never counted. What it cannot know arrives as a placeholder for you to fill in.
Get started in 3 steps
No card to enter, and nothing to install.
Sign up and pick Jewellery
Tell us what you make and what you work in.
RafterAI builds the site, you add the pieces
A page per piece with the metal, the weight and the stones, written for someone deciding rather than for someone browsing.
Make it yours, then go live
Six design styles, five font pairings, your own colours and photographs, and every line rewritable. Publish when it looks right and it is live on your own address.
Ready to run your jewellery business online?
Start from the Velvet Crown template, make it yours, and switch the rest on when you need it. Free trial, no card.