AI that knows your industry. Not generic AI.
A content library of 2,975 real business patterns, written for twenty trades. Your site in your industry’s own vocabulary — and every fact on it from your data, never invented.
How RafterAI builds your site
Five steps, and the only one that needs you is the first.
You describe your business
Your trade, what you sell, your city. One or two sentences is enough — everything RafterAI cannot infer from that comes from the content library rather than from a guess about you.
It picks your design
Colours, page structure, module layout, typography and motion, all chosen against your trade. A steel supplier gets a technical look and a restaurant a warm one, and it opens on a photograph of the trade rather than a grey placeholder.
It writes your content
Hero headlines, about copy, service and product descriptions and the SEO metadata behind them, in your industry’s vocabulary rather than in general marketing language. About twenty seconds, start to finish.
You review and change it
Your site is ready before you have finished reading this. Edit anything in the builder — and every edit teaches the library, so the next business in your trade is offered something better than you were.
Your products get described
Import five hundred products and every one gets a real description built from the specifications you supplied — grade, dimensions, applications, whatever your trade cares about. Four sentences minimum, on every plan, never a thin "contact us for details".
What RafterAI will never do
Not a disclaimer. A rule enforced in the code and pinned by tests — because a fabricated claim on your website is your legal problem, not our marketing one.
Invent a specification
It will not state a grade, a pressure rating, a capacity or a dimension you did not give it. A product with no specifications still gets four full sentences about the product type — written so that every one of them is true of any example of it.
Claim a certification
Never ISO 9001, FSSAI, RERA, APEDA or anything else. It can tell you what firms in your trade commonly hold, as a suggestion inside the builder for you to confirm. It cannot put one on your website.
Make up a number
No founding year, no client count, no tonnage, no years in business. A statistics band arrives with your labels and blank figures, waiting for you — because a made-up founding date on a business that opened this morning is a lie that looks like a design.
Write a person or a review
No team members, no bios, no testimonials, no customer names, no case studies. Those sections launch as visible placeholders rather than filled with plausible strangers.
Set a price
Prices come from your catalogue and nowhere else, and a price is never written into a description — a figure frozen into prose goes stale silently and then contradicts the page it is on.
What it does instead
It presents what you gave it, properly. Structure, vocabulary, length, tone and metadata are RafterAI’s job; the facts are yours. When it has nothing to say it leaves the section out rather than filling it.
What you get on each plan
Site generation and complete product descriptions are on every plan, Creator upwards. Credits buy the AI polish on top.
Creator — no credits, full site
Your site built from the content library, with complete four-sentence descriptions on every product. No AI credits and nothing degraded: the library is a finished mode, not a trial of one.
Starter — 30 credits a month
The library foundation plus AI-polished headlines, meta descriptions and image alt text where you ask for them, and two showcase products given the full treatment so you can see the difference before spending anything on the rest.
Business — 150 credits a month
AI product descriptions on demand, keyword research and content-gap analysis, and five showcase products. Enough to work through a catalogue rather than sample it.
Enterprise — 500 credits a month
Everything on Business, plus GEO entity statements for AI answer engines, blog drafts, SEO health scoring and ten showcase products.
Buy more whenever
Blocks of 50 credits for ₹49, bought from your billing page in about a minute. Purchased credits never expire and never reset — only the monthly allocation does, and your monthly credits are always spent first.
It improves from use
When you rewrite something RafterAI wrote, your version is scored above the one it replaced and offered to the next business in your trade — with your name and city stripped out first. 2,975 patterns today, and it grows every time a client improves one.
SEO and GEO built in
Most of this is not AI at all, and that is deliberate — a score a model invents is a score nobody can reproduce next week.
Search engines
Meta titles, descriptions and structured data on every page. Rule-based on Creator, AI-written from Starter up, and a health score built from checks you can go and verify rather than from a number a model felt like giving you.
GEO — AI answer engines
A compact entity statement an AI assistant can quote when somebody asks it for a supplier in your trade and your city. Built only from facts you supplied, and an AI polish that adds a claim is rejected whole rather than trimmed. Enterprise.
Gaps and topics
What your site is missing that a competitor in your trade has, and the blog topics your customers are actually searching for — drawn from your trade’s real questions. Keyword research and gap analysis from Business up.
Questions, answered
How is this different from ChatGPT?
A general chatbot writes about your trade from everything it has ever read. RafterAI writes from a library of 2,975 patterns built for twenty specific trades, into a site structure it also chooses — so what you get is a finished website rather than paragraphs you then have to place. And it refuses to invent a fact about your business, which a general model has no reason to do.
What is a credit?
One piece of AI writing — a product description, a meta description, a headline polish. Your plan includes an allocation that resets each month, and no more than a fifth of it can be spent on the initial build, so building your site can never consume the month before you have touched it. Extra credits are ₹49 for 50 and never expire.
Will two businesses in the same trade get the same site?
No. Your name, city and description drive the copy, the library holds several variations of every pattern, and each trade now has more than one hero photograph. Two sites in the same industry share a design language the way two shops on the same street do — not a layout and not a sentence.
Can I turn the AI off and write it myself?
Yes, and many clients do. RafterAI produces a starting point; everything is editable in the builder and your edits are what get published. On Creator there is no paid AI in the loop at all and the site is still complete.
What happens if the AI is unavailable?
Your site is still built. The content library is the fallback for every AI path, so an outage on our side produces a complete site rather than an error — it is the same code path Creator runs on permanently, which is why it cannot quietly rot.
See RafterAI build your site
Describe your business in a sentence and watch. Seven-day free trial, no credit card, about twenty seconds to a finished site.