Getting found on Google: what your site already does
Titles, descriptions, a sitemap and Search Console are handled for you. Here is what is set up, and the few things only you can add.
BrandRafter TeamOctober 4, 2026 · 4 min read
Search engines need a few things from every page before they can show it to the right people. Most of them are written for you the moment a page exists.
Already done for you
- A page title and description on every page, which you can rewrite in the page settings
- A sitemap and a robots file, rebuilt every time you publish
- Structured information about your business that search engines read
- Pages that load fast and work on phones — both count when search engines rank results
Connect Google Search Console
Search Console is Google's free tool for seeing which searches find you. In Settings, open SEO & Search Console and paste the verification code Google gives you. Publish your site, then press Verify in Search Console — the code is added to your pages when they are published, so verifying before that will fail.
What only you can add
- Words your customers actually search for — the name of your product, your trade and your city
- A page for each main product or service rather than one long page
- Your own photos, with a short description of what each shows
- Articles that answer the questions customers ask you every week
Search results take weeks to move, not days. Publish, connect Search Console, and keep adding pages people would want to find.
