How RafterAI Writes Product Descriptions Without Making Things Up
AI content tools have a reputation problem, and it is deserved. A product description that claims "ISO 9001 certified" when you hold no such certificate, or a 50mm bore on a cylinder that is actually 75mm, is not a small inaccuracy — it is a claim your customer will hold you to. Worse, it looks completely professional, so nobody catches it until somebody orders the wrong part.
RafterAI is built around one constraint: it presents your data, and it does not invent any.
What it will never do
It will not invent a specification you did not enter. It will not write a testimonial or name a team member. It will not claim a certification, a founding year, a client count or a production capacity. It will not make up a price or a contact detail. These are not settings you can switch off — a module with no real content to show is left out of the page entirely rather than filled with something plausible.
What it actually does
You provide the facts: the product name, the category and whatever specifications your products are described by. RafterAI turns them into something a customer can read.
Enter "DA hydraulic cylinder, 50mm bore, 300mm stroke, 210 bar, hardened steel, flange mount" and you get: "Double acting hydraulic cylinder with a 50mm bore and 300mm stroke, built for construction and agricultural machinery. Hardened steel construction rated to a 210 bar working pressure. Flange mounting for a secure, load-bearing installation."
Every fact in that sentence came from your entry. What RafterAI added was structure, the context that a 210 bar rating means something to a buyer, and readable English. It did not add a fact.
Four sentences, even for a product with no specifications
A product you have entered nothing but a name for still gets a proper description — four sentences about what that kind of product is and what it is used for. That is a deliberate floor. "Contact us for details" tells a visitor that the seller does not know their own catalogue, and it is the single fastest way to lose an enquiry.
How it gets better
When you edit a description RafterAI wrote, the system reads the edit. A phrase you kept scores up; one you rewrote scores down, and your rewrite becomes a new option for the next business in your trade — with your business name and city stripped out first, because it will be shown to somebody else. The shared corpus is at 2,975 entries and grows every time a client improves something.
What the system never does is change its own rules. How long a description should be, and what it may claim, are settings a person edits — not something the software teaches itself overnight, because then no two sites built a week apart would be built the same way and nobody could reproduce a complaint.
Credits
AI credits are included with your plan — 30 a month on Starter, 150 on Business, 500 on Enterprise. They reset monthly. If you need more, blocks of 50 cost ₹49 and never expire. Solo runs entirely on the shared corpus at no cost, and still produces a complete site with full product descriptions.