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5 Features That Make BrandRafter More Than a Website Builder

BrandRafter Team · August 10, 2026 ·4 min read ·features crm product
5 Features That Make BrandRafter More Than a Website Builder

Most website builders hand you a blank page and wish you luck. What a small business actually needs is the rest of the job: somewhere for customers to order, a way to invoice them correctly, and content that does not take three weekends to write. Here are five things BrandRafter does that a website builder does not.

1. A customer and dealer portal on your own website

Your dealers, patients, students or regular customers get a login on your site. They browse your catalogue at their own prices, place orders, track what has shipped and settle what they owe. You see all of it in the same dashboard where you edit your pages — no second system, no export and re-import, no spreadsheet passed around on WhatsApp. Available on Business and Enterprise plans.

2. RafterAI writes your catalogue

Upload five hundred products and every one of them gets a proper description written from the specifications you entered — grade, dimensions, pressure rating, whatever your trade actually cares about. It knows the vocabulary of your industry, and it never invents a specification you did not provide. Site generation and product descriptions are included on every plan, Solo upwards.

3. QR table ordering for restaurants

Print a QR code for each table. A guest scans it, reads your menu on their own phone and orders — no app, no login, no waiting to catch someone's eye. The order appears on your kitchen board within seconds. Part of the CRM on Business and Enterprise.

4. GST invoicing and payments into your own account

Raise a tax invoice with CGST and SGST, or IGST, worked out from your registration state and your buyer's. Take payment through your own Razorpay account — the money goes straight to your bank, and BrandRafter is never in the payment path. Partial payments, outstanding balances and credit notes are all tracked against the invoice they belong to.

5. Your site installs like an app — new

On Starter and above, your website now installs on any phone, tablet or computer. Your customer gets your icon on their home screen and a full-screen view with no browser bars, and pages they have already opened keep working when the signal drops. No app store, no download, nothing to update.

The point of all of it

None of these are add-ons bolted onto a page builder. They read the same catalogue, the same customer list and the same settings, which is why a price you change once is correct in your website, your quotes, your dealer portal and your invoices at the same moment. Compare the plans on our pricing page to see exactly which of these your plan includes.

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