BrandRafter compared with online-store platforms

Store platforms are built around a shop. BrandRafter is built around a business — enquiries and dealers first, a shop when you need one.

Online-store platforms are the right choice when selling to the public is the whole business — large catalogues, many payment and marketing apps, sales across several channels.

Where a store platform is the better choice

  • Most of your sales are online, to the public, and you need advanced shop marketing.
  • You sell on many marketplaces and want one place to manage them.

Where BrandRafter is the better choice

  • Many of your customers ask for a quote, call, or order as dealers rather than buying straight away.
  • You want enquiries, a dealer portal (Business and above) and, when you are ready, a shop with payments and delivery (Enterprise) in one dashboard.
  • Payments go straight to your own payment account; BrandRafter takes no commission.

At a glance

At a glance
FeatureBrandRafterGet startedOnline-store platforms
Enquiries and quotes as well as salesIncludedUsually an add-on
Dealer prices and dealer sign-inFrom BusinessOften an add-on
Cart, payments and courier ratesOn EnterpriseIncluded
Commission on your salesNoneVaries by plan
Advanced shop marketing appsNot includedIncluded

Common questions

Ask us
Where does the money from online payments go?

Straight to your own payment account (Razorpay). BrandRafter is not in the middle and takes no commission.

Can I start with enquiries and add a shop later?

Yes. Move up a plan when you are ready; your site and products stay as they are.

See it for your own business

Pick a design for your trade and try it for 7 days.